[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.elasko.cz\/jak-si-zajistit-zakazniky\/#Article","mainEntityOfPage":"https:\/\/www.elasko.cz\/jak-si-zajistit-zakazniky\/","headline":"Jak si zajistit z\u00e1kazn\u00edky?","name":"Jak si zajistit z\u00e1kazn\u00edky?","description":"P\u0159i internetov\u00e9m obchodov\u00e1n\u00ed to vlastn\u011b funguje skoro stejn\u011b jako v kter\u00e9mkoliv jin\u00e9m obchod\u011b. Ten, kdo tu sv\u016fj obchod provozuje, se...","datePublished":"2023-03-28","dateModified":"2023-03-28","author":{"@type":"Person","@id":"https:\/\/www.elasko.cz\/author\/#Person","name":"","url":"https:\/\/www.elasko.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8ee00db67df6a380981db2e33f97d2fa79637c4880a83f2a0ac4c29b5bb179e1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8ee00db67df6a380981db2e33f97d2fa79637c4880a83f2a0ac4c29b5bb179e1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"elasko.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.elasko.cz\/wp-content\/uploads\/google-939112_960_720_1.png","url":"https:\/\/www.elasko.cz\/wp-content\/uploads\/google-939112_960_720_1.png","height":0,"width":0},"url":"https:\/\/www.elasko.cz\/jak-si-zajistit-zakazniky\/","about":["Web"],"wordCount":403,"articleBody":"    P\u0159i internetov\u00e9m obchodov\u00e1n\u00ed to vlastn\u011b funguje skoro stejn\u011b jako v kter\u00e9mkoliv jin\u00e9m obchod\u011b. Ten, kdo tu sv\u016fj obchod provozuje, se mus\u00ed starat, aby m\u011bl co prod\u00e1vat, a takov\u00fdm prodejem mus\u00ed dosahovat \u017e\u00e1douc\u00edch zisk\u016f. Co\u017e znamen\u00e1 pot\u0159ebu m\u00edt tu i z\u00e1kazn\u00edky, kte\u0159\u00ed za to nab\u00edzen\u00e9 k prodeji plat\u00ed. A takov\u00fdch z\u00e1kazn\u00edk\u016f mus\u00ed b\u00fdt samoz\u0159ejm\u011b dostatek, z jejich m\u00e1la by podnikatel nevy\u017eil.  Ov\u0161em internetov\u00fd obchod nep\u0159itahuje v\u017edy takov\u00fd z\u00e1jem ve\u0159ejnosti, jak\u00fd by byl pot\u0159eba. N\u011bkdy se na n\u011bm vyskytuje jenom docela m\u00e1lo n\u00e1v\u0161t\u011bvn\u00edk\u016f, a tedy i potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f, a z toho pak vypl\u00fdvaj\u00ed i p\u0159\u00edli\u0161 n\u00edzk\u00e9 v\u00fdnosy, z nich\u017e podnikatel t\u0159eba ani nem\u00e1 \u0161anci vy\u017e\u00edt. A co se d\u011bl\u00e1, kdy\u017e nen\u00ed v e-shopu takov\u00e1 n\u00e1v\u0161t\u011bvnost, jak\u00e1 by byla \u017e\u00e1douc\u00ed? Pak se mus\u00ed t\u00e9to n\u011bjak napomoci, tato se mus\u00ed podpo\u0159it. A jestli je v t\u00e9to z\u00e1le\u017eitosti n\u011bco velice u\u017eite\u010dn\u00fdm pomocn\u00edkem, je to optimalizace pro internetov\u00e9 vyhled\u00e1va\u010de. Proto\u017ee ta skute\u010dn\u011b m\u016f\u017ee pomoci v z\u00edsk\u00e1v\u00e1n\u00ed koup\u011bchtiv\u00fdch n\u00e1v\u0161t\u011bvn\u00edk\u016f, t\u011bch, kte\u0159\u00ed nesm\u00ed v \u017e\u00e1dn\u00e9m obchod\u011b chyb\u011bt.  Kdykoliv tak n\u011bkdo pot\u0159ebuje sehnat sv\u00e9mu e-shopu z\u00e1kazn\u00edky, m\u011bl by vsadit na SEO pro Shopify nebo na SEO pro Shoptet. Tedy na optimalizaci pro tu platformu, na kter\u00e9 je jeho internetov\u00fd obchod vybudov\u00e1n. Takovou optimalizac\u00ed se toti\u017e d\u00e1 zajistit daleko dokonalej\u0161\u00ed pozice onoho obchodu v internetov\u00fdch vyhled\u00e1va\u010d\u00edch. A jsou to pr\u00e1v\u011b vyhled\u00e1va\u010de, co se rozhoduj\u00edc\u00ed m\u011brou podepisuje na tom, kter\u00fd web si z\u00edsk\u00e1 jakou pozornost internetov\u00e9 ve\u0159ejnosti. \u010c\u00edm v\u00fd\u0161 se odkaz optimalizovan\u00e9ho e-shopu ve vyhled\u00e1va\u010d\u00edch dostane, t\u00edm je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee neunikne pozornosti t\u011bch, je\u017e m\u00e1 oslovit. T\u00edm m\u00e1 v\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f, kter\u00e9 u\u017e pak sta\u010d\u00ed jenom p\u0159im\u011bt k tomu, aby zde sv\u00e9 pen\u00edze utratili a umo\u017enili tak internetov\u00e9mu obchodn\u00edkovi vyd\u011blat si na sebe. Co\u017e je tady pochopiteln\u011b to nejd\u016fle\u017eit\u011bj\u0161\u00ed, to hlavn\u00ed, o\u010d tu v\u017edy jde.                                                                                                                                                                                                                                                                                                                                                                                          4.7\/5 - (3 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak si zajistit z\u00e1kazn\u00edky?","item":"https:\/\/www.elasko.cz\/jak-si-zajistit-zakazniky\/#breadcrumbitem"}]}]